The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing...
This book covers three main areas, namely the pharmaceuticals industry, the telecommunications sector and the banking sector, with a focus on manufacturing and service. It includes a brief analysis...
Acceptance of new technology and systems by drivers is an important area of concern to governments, automotive manufacturers and equipment suppliers, especially technology that has significant...