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Paperback / softback
320 Pages
2 May 2011
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Change doesn't need to be hard. Just Switch.

___________________________________
Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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    Product Details
    ISBN-13
    9781847940322
    Author
    Chip & Dan Heath
    Publisher
    RANDOM HOUSE UK
    Published
    2 May 2011
    Format
    Paperback / softback
    Pages
    320

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    RRP: $26.99
    $26.00
    Ships in 2-5 business days

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    Hurry up! Current stock:

    Switch

    RRP: $26.99
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    Description

    Change doesn't need to be hard. Just Switch.

    ___________________________________
    Change is hard. It doesn't have to be.

    We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

    But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

    Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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