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Sunday Drives

Nostalgic Reminiscing with the Best of Burma-Shave

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Paperback / softback
18 April 2006
RRP: $19.87
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The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith,devised the concept of sequential signs to sell his shaving cream.Typically, six signs were erected, with each of the first fivecontaining a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona,Nevada and New Mexico. The creative people at Burma-Shave, aswell as customers who sent in jingles of their own, ultimatelycreated more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creatingsigns that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun littlerhymes hold great nostalgic value for those of us who fondlyremember them from our Sunday drives.

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    Product Details
    ISBN-13
    9780595393244
    Author
    Michael Larson
    Publisher
    iUniverse
    Published
    18 April 2006
    Format
    Paperback / softback

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    RRP: $19.87
    $19.17
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Sunday Drives

    RRP: $19.87
    $19.17

    Description

    The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States.

    To market Burma-Shave, Allen Odell, an advertising wordsmith,devised the concept of sequential signs to sell his shaving cream.Typically, six signs were erected, with each of the first fivecontaining a line of verse, and the sixth trumpeting the brand name.

    Burma-Shave signs appeared in every state except Arizona,Nevada and New Mexico. The creative people at Burma-Shave, aswell as customers who sent in jingles of their own, ultimatelycreated more than 600 of the rhymes.

    In the world of advertising, Burma-Shave stood as unique, creatingsigns that became a part of the popular culture.

    Although the Burma-Shave company is no more, these fun littlerhymes hold great nostalgic value for those of us who fondlyremember them from our Sunday drives.

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