Sunday Drives
Sunday Drives
Sunday Drives
Sunday Drives
Sunday Drives
Sunday Drives
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Sunday Drives

Nostalgic Reminiscing with the Best of Burma-Shave

Michael Larson

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Paperback / softback
18 April 2006
$22.00
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Description  
The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith,devised the concept of sequential signs to sell his shaving cream.Typically, six signs were erected, with each of the first fivecontaining a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona,Nevada and New Mexico. The creative people at Burma-Shave, aswell as customers who sent in jingles of their own, ultimatelycreated more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creatingsigns that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun littlerhymes hold great nostalgic value for those of us who fondlyremember them from our Sunday drives.

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$22.00
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Sunday Drives

$22.00

Description

The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith,devised the concept of sequential signs to sell his shaving cream.Typically, six signs were erected, with each of the first fivecontaining a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona,Nevada and New Mexico. The creative people at Burma-Shave, aswell as customers who sent in jingles of their own, ultimatelycreated more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creatingsigns that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun littlerhymes hold great nostalgic value for those of us who fondlyremember them from our Sunday drives.

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