The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, University of Applied Sciences Northwestern Switzerland, course: International...
Die wandelnde Alterspyramide und die Suche nach Fachkräften stellen deutsche Unternehmen vor neue Herausforderungen bei der Personalbeschaffung und -bindung. Auf der Suche nach den besten...
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial...
This study investigates the power of employer branding from different sectors in attracting young graduates from Pakistan. A survey questionnaire was used to obtain the data from young graduates of...
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