This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media's role.
Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women's tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting.
This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.
This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media's role.
Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women's tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting.
This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating...
Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented...
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