Sports Management and Administration
Sports Management and Administration
Description
· What's different and special about sports management?
· The voluntary sector
· Event management and marketing
· Marketing, fundraising and sponsorship
· Managing staff and volunteers
· Organisational management principles
· Legal issues including health and safety
· Case studies - both local and national.
Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels.
This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.
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