How do you turn a $1 million company into a $10 million one? Or into a $100 million or even a $1 billion company? The answer: Smart execution. Smart execution enables a corporation to achieve its vision, plans, and goals. Smart Execution is the secret sauce of Octain Growth System, a marketing operating system that reduces costs and improves business performance, while laying a foundation for sustainable business operations. This book is your road map to implementing the Octain Growth System, so you can achieve clarity, confidence and control of all your marketing functions.
How do you turn a $1 million company into a $10 million one? Or into a $100 million or even a $1 billion company? The answer: Smart execution. Smart execution enables a corporation to achieve its vision, plans, and goals. Smart Execution is the secret sauce of Octain Growth System, a marketing operating system that reduces costs and improves business performance, while laying a foundation for sustainable business operations. This book is your road map to implementing the Octain Growth System, so you can achieve clarity, confidence and control of all your marketing functions.
Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts...
The increasing amounts of money paid out in compensation to corporate executives have become the subject of a heated public policy debate on both sides of the Atlantic during the last decade. The...
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in...
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