Sink or Swimwear

On the fast track to startup success, a car speeding across the street jeopardized everything she'd built in a split second.

Constantly battling life-altering trauma, PTSD, a traumatic brain injury, and the cutthroat fashion world, Just Bones Boardwear founder Jennifer Berk Weisman refused to let the accident define her and steal her identity.

She had to do more than reinvent the boardshort. She had to reinvent herself.

On her journey from stay-at-home mom to an innovative entrepreneur surviving unexpected adversity, Jennifer conquered every obstacle with a fierce determination to succeed. More than fluff, fabric, and fashion, Sink or Swimwear shares the powerful true story of recovery, hope, and resilience that will inspire you to channel your own inner strength to overcome trauma or chase your entrepreneur dreams.

Discover:

• How an unexpected situation can spark a million-dollar innovation.
• Shocking complications in the pursuit of business goals: a trademark lawsuit; wire fraud and cybercrime; and production pitfalls.
• An insider tell-all of design competition, photo shoots, fashion shows, and industry parties.
• Coping strategies to help you plan and balance work, family, and stress with a TBI, PTSD, or persistent physical disability.
• The personal relationships that better you and your business - and those that don't.

A memoir of hope and motivation for every small business owner or trauma survivor, this guide will empower you to reach for the stars even when facing the greatest adversity - because no obstacle is too great to conquer.