From football's billion-euro buys to blockbuster NBA trades and franchise-altering NFL signings, Signed, Traded, Sold peels back the velvet curtain on the financial, legal, and cultural machinery driving the modern sports world. This is not just a book about athletes-it's a forensic narrative of contracts, clauses, and consequences.
Across continents and across codes, the book chronicles the rise of player power, the evolution of super agents, and the transformation of clubs and franchises into global brands. It explores how nations like Saudi Arabia and China have redrawn competitive maps, how analytics and AI now define value, and how even legends like Tom Brady, Wayne Gretzky, and Cristiano Ronaldo became part of a system that increasingly sees athletes as assets.
With deep dives into record-breaking transfers, legal battlegrounds, moral quandaries, and the shadowy fine print behind loyalty bonuses and release clauses, this book is both a history and a guide to the modern transfer market. Signed, Traded, Sold is essential reading for fans who want to understand not just who moved where-but why it mattered.
