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Setting Profitable Prices

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Paperback / softback
15-January-2013
RRP: $100.38
$98.87
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Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage

Pricing is one of the most important?and difficult?marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process?unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices.

  • Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making
  • A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably
  • Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process
  • The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

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    Product Details
    ISBN-13
    9781118430767
    Author
    Marlene Jensen
    Publisher
    John Wiley & Sons Inc (US)
    Published
    15-January-2013
    Format
    Paperback / softback

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $100.38
    $98.87
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Setting Profitable Prices

    RRP: $100.38
    $98.87

    Description

    Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage

    Pricing is one of the most important?and difficult?marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process?unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices.

    • Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making
    • A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably
    • Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process
    • The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

    You Can Find This Title In

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