Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program.
Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.
Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program.
Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
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