Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: ""We believe that our church determines its identity and mission through the tactics of marketing strategies."" Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors ""expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ.""The authors propose an alternative, constructive account of the church's mission and purpose that is ""not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs."" The cross and resurrection challenge the world's understanding of what our needs should be.
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: ""We believe that our church determines its identity and mission through the tactics of marketing strategies."" Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors ""expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ.""The authors propose an alternative, constructive account of the church's mission and purpose that is ""not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs."" The cross and resurrection challenge the world's understanding of what our needs should be.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
It all began with a Radio show and an email - when Andrew Strom was invited onto a Christian radio station to discuss the growing phenomenon of "Out-of-church Christians" - the fact that seemingly...
Debates about global warming, a growing shortage of clean water, deforestation, pollution, degradation of the oceans, biodiversity and waste permeate public spaces and private discussions. ...
Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this...
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