"There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics...
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and...
Preispolitik wird zunehmend als ein Tool der Ertragsoptimierung erkannt. Effektives Pricing Management kann durch verschiedene Analysetools unterstützt werden. Dem Revenue Management stehen...