"There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics...
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing...
Preispolitik wird zunehmend als ein Tool der Ertragsoptimierung erkannt. Effektives Pricing Management kann durch verschiedene Analysetools unterstützt werden. Dem Revenue Management stehen...
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and...