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  • Hitmakers Hitmakers
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    Hitmakers

    Ana Andjelic

    In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands...
    $82.75

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  • Hitmakers Hitmakers
    Add to Cart The item has been added

    Hitmakers

    Ana Andjelic

    Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter...
    RRP: $362.00
    $357.00

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