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Hitmakers

How Brands Influence Culture

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Paperback / softback
13 December 2024
$82.75
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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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    Product Details
    ISBN-13
    9781032874463
    Author
    Ana Andjelic
    Publisher
    Taylor & Francis Ltd
    Published
    13 December 2024
    Format
    Paperback / softback

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    $82.75
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Hitmakers

    $82.75

    Description

    In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

    You Can Find This Title In

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