Risk communication helps companies, governments and institutions minimize disputes, resolve issues, and anticipate problems before they result in an irreversible breakdown in communications. Most policy makers still use outdated methods--developed at a time before health scares like BSE, genetically modified organisms and dioxin in Belgian chicken feed eroded public confidence in industry and government--to communicate policies and achieve their objectives. Good risk communication is still possible, however. In this book, through the use of a host of case studies from four countries, the author identifies a series of methods that are set to work in a post-trust society.
Risk communication helps companies, governments and institutions minimize disputes, resolve issues, and anticipate problems before they result in an irreversible breakdown in communications. Most policy makers still use outdated methods--developed at a time before health scares like BSE, genetically modified organisms and dioxin in Belgian chicken feed eroded public confidence in industry and government--to communicate policies and achieve their objectives. Good risk communication is still possible, however. In this book, through the use of a host of case studies from four countries, the author identifies a series of methods that are set to work in a post-trust society.
�A thought-provoking and invaluable book for anyone who cares about risk communication and management in the 21st century�Anna Jung, Director General, European Food Information Council�Professor...
Trust is an important factor in risk management, affecting judgements of risk and benefit, technology acceptance and other forms of cooperation. In this book the world's leading risk researchers...
This edited volume looks at whether it is possible to be more transparent about uncertainty in scientific evidence without undermining public understanding and trust. With contributions from leading...
Trust is an important factor in risk management, affecting judgements of risk and benefit, technology acceptance and other forms of cooperation. In this book the world?s leading risk researchers...
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