This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
Winning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider's guide to making it in today's most exciting growth industry. In this instructive and inspiring...
China, Trust and Digital Supply Chains presents a critical reflection on blockchain technologies in the context of their adoption in China and the world that China is engaged in and shaping...
Je suis cancer de naissance, je serai cancer de mort. Je serai rappelé en temps et en heure, à moi de ne pas dilapider le temps restant et d'œuvrer décemment à ma santé et à celle des autres.
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