This book is a call to action. It is a critique of the poor state of commercial research and an articulation of the shifts and changes in thinking needed to fulfil the empty promises of human-centered research.
There is a problem with innovation research. Many of the methods used to study people for strategic and designinnovation purposes are not up to the task. They are holdovers from market research or are simplified versions of toolsborrowed from other fields of research.The problem exists because these methods cannot provide the kind of understanding, or grounding in people's livedexperience to meet the requirements of design and strategy innovation. The world is only becoming more complicated, andinnovation's impacts on people's lives and the environment are only increasing. It is essential we work to fulfill the promisesof human-centered research with better research practices, and create positive interventions into people's lives whileresisting the reductionist, damaging, and wasteful tendencies of design thinking research and human-centered design (HCD).Thisbook critiques many of the common methods used in innovation research and provides directionsto overcome theirweaknesses by developing a radical human-centric approach.
There is a problem with innovation research. Many of the methods used to study people for strategic and designinnovation purposes are not up to the task. They are holdovers from market research or are simplified versions of toolsborrowed from other fields of research.The problem exists because these methods cannot provide the kind of understanding, or grounding in people's livedexperience to meet the requirements of design and strategy innovation. The world is only becoming more complicated, andinnovation's impacts on people's lives and the environment are only increasing. It is essential we work to fulfill the promisesof human-centered research with better research practices, and create positive interventions into people's lives whileresisting the reductionist, damaging, and wasteful tendencies of design thinking research and human-centered design (HCD).Thisbook critiques many of the common methods used in innovation research and provides directionsto overcome theirweaknesses by developing a radical human-centric approach.
Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.In their groundbreaking book, Human + Machine, Accenture technology...
This book includes high-quality research papers presented at the First International Conference on Human-Centric Smart Computing (ICHCSC 2022), organized by the University of Engineering and...
This book calls for a reassessment of feminism's relationship to modern humanism. It argues that despite its very thorough and necessary critique of mainstream formulations of humanist ideals,...
The present book discusses topics related to research and development of materials and devices at nanoscale size and their respective application in medicine and biomedicine.The individual chapters...
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