Public relations democracy
Public relations democracy
Public relations democracy
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Public relations democracy

Aeron Davis
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Aeron Davis is the first to offer a general overview of therise and impact of professional public relations in Britain, stepping beyondthe status quo of 'spin doctors' and elections by also exploring the publicrelations activities of the corporate sector, the City, pressure groups, andthe trade union movement.
Paperback / softback
31-January-2002
240 Pages
$37.00
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Description  
Written for social science students, this text is a study of the public relations industry in Britain, examining the rapid expansion of professional public relations and discussing its effects on the mass media and political process. Over the last two decades the PR industry has expanded more than eleven-fold. A diverse range of organisations, from political parties and pressure groups to churches and charities, have attempted to use it as a means of achieving specific ends. At the same time news journalists, under increasing pressure to raise output, have come to rely more and more on this public relations supply. In an era of media-conscious decision-making, public relations has further transformed the media's role in the democratic process.
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$37.00
In Stock: Ships in 4-6 Days
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Flat Rate Shipping  
Easy Returns  

Public relations democracy

$37.00

Description

Written for social science students, this text is a study of the public relations industry in Britain, examining the rapid expansion of professional public relations and discussing its effects on the mass media and political process. Over the last two decades the PR industry has expanded more than eleven-fold. A diverse range of organisations, from political parties and pressure groups to churches and charities, have attempted to use it as a means of achieving specific ends. At the same time news journalists, under increasing pressure to raise output, have come to rely more and more on this public relations supply. In an era of media-conscious decision-making, public relations has further transformed the media's role in the democratic process.

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