This book tells the story of how the unorthodox liberalism of the public sector svengali Stephen Tallents helped reshape public life for a new social, political and technological age.
Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics. -- .
Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics. -- .
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British...
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations,...
Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing...
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