Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Important topics covered include:
Planning and scheduling
Personal appeals
Building mailing lists
Donor outreach
Writing calls to action
Direct mail testing
Targeting specific groups
Testimonials
Pledge forms
Response rates
Analyzing results
Bounce backs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Important topics covered include:
Planning and scheduling
Personal appeals
Building mailing lists
Donor outreach
Writing calls to action
Direct mail testing
Targeting specific groups
Testimonials
Pledge forms
Response rates
Analyzing results
Bounce backs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
In Building Your Direct Mail Program—part of Excellence in Fundraising Workbook Series—Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as...
What you need to know for effective direct mail:• What works?• What doesn't?• Mailing lists and how to choose them• 25 response-building secrets• What's a "good" response?• How to track results• 5...
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