Trending Bestseller

Product Planning Essentials

No reviews yet Write a Review
Hardback
280 Pages
15 May 2011
RRP: $441.00
$435.00
Ships in 2-5 business days

Delivery estimate

Hurry up! Current stock:

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

You Can Find This Title In

    Product Details
    ISBN-13
    9780765626073
    Author
    Kenneth Kahn
    Publisher
    Taylor & Francis
    Published
    15 May 2011
    Format
    Hardback
    Pages
    280

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $441.00
    $435.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Product Planning Essentials

    RRP: $441.00
    $435.00

    Description

    Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

    Changes to the Second Edition

    • Addition of two chapters on design and legal considerations.

    • Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

    • Simplified technical discussions of planning techniques for improved comprehension.

    • Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

    You Can Find This Title In

      This Title Is Categorised As