The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Sie finden deshalb in fast allen Kapiteln konkrete Problemaufgaben, bei deren Losung die Sprachelemente und die strukturellen Moglichkeiten von LOGO eingefuhrt werden. Den Kern zu einem tieferen...
Wahrend die Vorztige der Programmiersprache LOGO als leichter Einstieg ftir Kinder insbesondere in die Turtle-Geometrie hinHinglich bekannt sind, ist die Ftille von Anwendungsmoglichkeiten von LOGO...
‘No Logo’ was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.
By the time you’re twenty-one, you’ll have seen...
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