Principles And Practice Of Advertising (1911)

Principles And Practice Of Advertising is a book written by Gerald Bertram Wadsworth in 1911. The book provides a comprehensive overview of the principles and practices of advertising during the early 20th century. It covers various topics related to advertising such as the psychology of advertising, the art of writing advertisements, the use of illustrations and typography, the role of advertising agencies, and the measurement of advertising effectiveness. The book is divided into six parts, each covering a specific aspect of advertising. Part one discusses the principles of advertising and the importance of understanding the consumer's psychology. Part two focuses on the art of writing advertisements, including the use of headlines, subheads, and body copy. Part three covers the use of illustrations and typography in advertising. Part four discusses the role of advertising agencies and how they work with clients to create effective advertising campaigns. Part five covers the measurement of advertising effectiveness, including the use of surveys and other research methods. Finally, part six provides case studies of successful advertising campaigns from the early 20th century. Overall, Principles And Practice Of Advertising is a valuable resource for anyone interested in the history of advertising and the principles that have guided the industry for over a century.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.