When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,00, , Veranstaltung: European Business Management, Sprache: Deutsch, Abstract: Das Ziel...
In nearly all OECD countries, the labour market has been in flux in recent decades. This book examines the labour markets and the institutional frameworks that condition their functioning in four...
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