L’Art de persuader est une œuvre philosophique de Blaise Pascal. Rédigé vers 1660, ce texte s’inscrit dans un combat théologique. À ce moment-là, pour les Jansénistes, il équivaut au Discours de la méthode, il « témoigne de l’efficacité redoutable de l’argumentation ». L'Art de persuader est un art de penser à la mesure de la faiblesse et de la grandeur de l'homme. Penser, c'est mettre méthodiquement en balance, en doute et à l'épreuve, sur deux plateaux, avant d'évaluer et juger, les objets de l'expérience entre eux, et avec soi-même. L'Art de persuader de Pascal, écrit en 1658, texte héritier de L'Art de conférer (1580) de Montaigne, suppose une alliance de la raison et de l'intuition, de la logique et des figures rhétoriques, qui rend l'esprit capable de toucher juste.
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