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Pervasive Advertising

Jörg Müller

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Hardback
22 September 2011
$238.00
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Introduction to Pervasive Advertising.-Digitial Out-Of-Home Media: Means and Effects of Digital Media in Public Space.-Meaningful Advertising.-Activity-based Advertising.-A Framework for Digital Signage Policy.-Targeted Advertising on the Handset: Privacy and Security Challenges.-Opportunities and Challenges of Interactive Public Displays as an Advertising Medium.-Conceptualizing Context for Pervasive Advertising.-Managing Advertising Context.-Social Networks in Pervasive Advertising and Shopping.-Adapting News and Advertisments to Groups.-Deploying Pervasive Advertising in a Farmers Market.-Rural Communities and Pervasive Advertising.-Attentional Behaviour of Users on the Move towards Pervasive Advertising Media.-Ambient Persuasion in the Shopping Context.-Interacting with Sound.-Scent Marketing: Making Olfactory Advertising Pervasive.

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$238.00
In Stock: Ships in 4-6 Working Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

Pervasive Advertising

$238.00

Description

Introduction to Pervasive Advertising.-Digitial Out-Of-Home Media: Means and Effects of Digital Media in Public Space.-Meaningful Advertising.-Activity-based Advertising.-A Framework for Digital Signage Policy.-Targeted Advertising on the Handset: Privacy and Security Challenges.-Opportunities and Challenges of Interactive Public Displays as an Advertising Medium.-Conceptualizing Context for Pervasive Advertising.-Managing Advertising Context.-Social Networks in Pervasive Advertising and Shopping.-Adapting News and Advertisments to Groups.-Deploying Pervasive Advertising in a Farmers Market.-Rural Communities and Pervasive Advertising.-Attentional Behaviour of Users on the Move towards Pervasive Advertising Media.-Ambient Persuasion in the Shopping Context.-Interacting with Sound.-Scent Marketing: Making Olfactory Advertising Pervasive.

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