Organizations do not have goals - only people do. Furthermore, people within the same organizations have different goals. This book takes this as its starting point, recognizing that organizations are a dynamic coalition of individuals and groups competing and co-operating as they each pursue their various objectives. Power is a fundamental part of organizational behaviour but many previous studies failed to recognize its centrality. This book remedies this.
Organizations do not have goals - only people do. Furthermore, people within the same organizations have different goals. This book takes this as its starting point, recognizing that organizations are a dynamic coalition of individuals and groups competing and co-operating as they each pursue their various objectives. Power is a fundamental part of organizational behaviour but many previous studies failed to recognize its centrality. This book remedies this.
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the...
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential...
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