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Net Gain

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Hardback
256 Pages
23-January-1997
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Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

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    Product Details
    ISBN-13
    9780875847597
    Author
    John Hagel III
    Publisher
    Harvard Business Review Press
    Published
    23-January-1997
    Format
    Hardback
    Pages
    256

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    RRP: $44.99
    $44.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Net Gain

    RRP: $44.99
    $44.00

    Description

    Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

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