This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.
Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.
Nation Branding in Europe
is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.
Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.
Nation Branding in Europe
is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.
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Nationalism is virtually impossible not to identify oneself with a nation-state, and yet nationalism is historically a modern phenomenon. This reader of classic texts draws on authors spanning a...
Children enjoy learning about cultures that differ from what they are accustomed to. A Nations of Europe picture book opens the door to new experiences, and introduces children to new ideas and...
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