This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
The chapters in this book are revised, updated, and edited versions of 13 selected papers from the Second International Conference on Cooperative Multimodal Communication (CMC'98), held in Tilburg,...
This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums,...
This book constitutes the strictly reviewed post-workshop documentation of the First International Conference on Cooperative Multimodal Communication held in Eindhoven, The Netherlands, in 1995.The...
The general focus of this book is on multimodal communication, which captures the temporal patterns of behavior in various dialogue settings. After an overview of current theoretical models of verbal...
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