This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field.
It discusses questions and issues such as innovative approaches to marketing in the digital era, the role of AI in modern neuromarketing approaches and the current marketing practices regarding corporate and social responsibility and sustainability. Covering a range of topics from green fiscal policies to accessible marketing practices as well as current trends in technologies in marketing, such as AI applications and digital transformations, this book will be a critical literature source due to its synergistic properties.
Multidisciplinary Approaches to Contemporary Marketing
RRP:
$337.00
Description
This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field.
It discusses questions and issues such as innovative approaches to marketing in the digital era, the role of AI in modern neuromarketing approaches and the current marketing practices regarding corporate and social responsibility and sustainability. Covering a range of topics from green fiscal policies to accessible marketing practices as well as current trends in technologies in marketing, such as AI applications and digital transformations, this book will be a critical literature source due to its synergistic properties.
This book provides an original perspective on a range of controversial issues in educational and social research through case studies of multi-disciplinary and mixed-method research involving...
An emerging area of study in today's society is the increasing number of crowdfunding platforms across the world. Crowdfunding plays an integral role in global economic development as they are...
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