Studying metaphors modern-day managers will be better prepared to understand organizations and how to deal best with the circumstances they are challenged. The authors analyze how metaphors can serve as methods or tools that provide insight into how organizations function, and how best to deal with making them successful.
Metaphors in Management - Blend of Theory and Practice
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Studying metaphors modern-day managers will be better prepared to understand organizations and how to deal best with the circumstances they are challenged. The authors analyze how metaphors can serve as methods or tools that provide insight into how organizations function, and how best to deal with making them successful.
Figures Tables Typographical Conventions Acknowledgements Introduction The Relevance-Theory Approach to Metaphor Cognitive Linguistics and Metaphor Relevance Theory versus Cognitive Linguistics The...
This title was first published in 2003. This text covers seven management metaphors that have been of great value to the author and his clients over the years in his roles as a father, manager and...
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