Medicine and tourism have become separated in contemporary popular consciousness. The former implies anything but a pleasurable experience and the latter presumes a healthy disposition for participation. We argue that this popular conception of the separation of tourism and medicine ignores an historical continuity of lineage from the 18th century pursuit of a 'cure' at resorts and spas, to 20th century notions of holidays as worker welfare through to global patient mobility in the quest for cutting-edge medical interventions in so-called 'untreatable' conditions. Disciplinary divisions within the academy have reinforced the separation between medicine and tourism in popular culture, but there is now an emergent challenge to re-think the medicine/tourism nexus. Under the influence of transnational health care consumption, two very contrasting traditions of Western thought are now confronting one another. This book provides a comprehensive landscape of diverse research communities' attempts to capture its implications for existing bodies of knowledge in selected aspects of medicine, medical ethics, health policy and management, and tourism studies.
Medicine and tourism have become separated in contemporary popular consciousness. The former implies anything but a pleasurable experience and the latter presumes a healthy disposition for participation. We argue that this popular conception of the separation of tourism and medicine ignores an historical continuity of lineage from the 18th century pursuit of a 'cure' at resorts and spas, to 20th century notions of holidays as worker welfare through to global patient mobility in the quest for cutting-edge medical interventions in so-called 'untreatable' conditions. Disciplinary divisions within the academy have reinforced the separation between medicine and tourism in popular culture, but there is now an emergent challenge to re-think the medicine/tourism nexus. Under the influence of transnational health care consumption, two very contrasting traditions of Western thought are now confronting one another. This book provides a comprehensive landscape of diverse research communities' attempts to capture its implications for existing bodies of knowledge in selected aspects of medicine, medical ethics, health policy and management, and tourism studies.
Transnational corporations today seem to be the only globally competitive type of entrepreneurship which allows accumulation of tourism production advantages of dozens of countries within the TNC's...
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