Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.
Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:
Increase search traffic while simultaneously lowering costs
Conduct keyword research
Determine the best starting bid prices for new keywords
Manage bids without expensive bid management software
Launch a new campaign
Understand the Google quality score algorithm
Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!
"A well researched, truthful, and up-to-date guide for pay-per-click marketers." Mike Mindel, CTO, Wordtracker.com
Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.
Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:
Increase search traffic while simultaneously lowering costs
Conduct keyword research
Determine the best starting bid prices for new keywords
Manage bids without expensive bid management software
Launch a new campaign
Understand the Google quality score algorithm
Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!
"A well researched, truthful, and up-to-date guide for pay-per-click marketers." Mike Mindel, CTO, Wordtracker.com
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high...
In today's fast-paced and technologically advanced world, digital advertising has emerged as a key component of successful marketing strategies. This subchapter aims to shed light on the importance...
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