Telecommunication service providers have traditionally competed with technology. While technological advancement will continue to stay highly relevant for the industry, the competitive front line has shifted towards customer value and experiences. This 'Marry Your Customers!' book gives customer relationship counselling on:
revealing the naked truth - that customer experiences directly impact the bottom line for telcos;
using a practical customer experience management framework tried in better and in worse; and
how to use technology to increase customer value and toensure long-term relationships.
The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various telecommunication and other organisations around the world today.
Telecommunication service providers have traditionally competed with technology. While technological advancement will continue to stay highly relevant for the industry, the competitive front line has shifted towards customer value and experiences. This 'Marry Your Customers!' book gives customer relationship counselling on:
revealing the naked truth - that customer experiences directly impact the bottom line for telcos;
using a practical customer experience management framework tried in better and in worse; and
how to use technology to increase customer value and toensure long-term relationships.
The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various telecommunication and other organisations around the world today.
Marry Your Dreams is a powerful and inspiring book written by Allen G., that will help you understand four crucial principles in the pursuit of your dreams. The book also gives you a plan for how to...
Having and running a business is more than a job-it's a challenge that you signed up for.As time goes by, your relationship with your business changes. It can often be a struggle, yet you're still...
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