Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.
Comprehensive and innovative in its approach, the book includes:
a practical framework for implementing relationship marketing throughout the product and service range
an in-depth examination of tools and methods that increase the value of the product for the consumer
a genuinely international approach, applicable in all countries
detailed international case studies from the world of sport.
Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.
Comprehensive and innovative in its approach, the book includes:
a practical framework for implementing relationship marketing throughout the product and service range
an in-depth examination of tools and methods that increase the value of the product for the consumer
a genuinely international approach, applicable in all countries
detailed international case studies from the world of sport.
Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of...
This book provides a critical examination of the origins and development of stakeholder theory within sport management research and expands the existing literature by providing insights on...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
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