Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
In this gripping, romantic sequel to These Witches Don't Burn, Hannah must work alongside her new girlfriend to take down the Hunters desperate to steal her magic.Isabel Sterling's gripping sequel to...
I Won't Break is the brutally honest memoir of Derrick Solano, an alternative rock artist who survived a childhood of abandonment, abuse, and identity erasure. Born into chaos and given up at the age...
"Moving, inspiring, gorgeously written...Debra Lee Won't Break is the ride of a lifetime!" -New York Times bestselling author Michael Levin"An electrifying tale of grit, heart, and...
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