Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: "Help, commercials!"? As Ty Montague claims, "advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in." And this is true - today's consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer's attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget.
Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: "Help, commercials!"? As Ty Montague claims, "advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in." And this is true - today's consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer's attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget.
Do you believe anything is possible with God? I do. I believe in miracles too! Not just the walk on water or making blind men see, but those small incidental miracles that happen every day. The...
Do you dream of climbing the corporate ladder and becoming an executive? Are you currently an executive who wants to improve your management and leadership skills? Do you want to work your way to the...
To all design students, landscapers, and garden designers of all stripes with any special curiosity in the 'why' behind landscape design and 'how' it relates to the world, Designing Outside the Box...
Opera Outside the Box: Notions of Opera in Nineteenth-Century Britain addresses operatic "experiences" outside the opera houses of Britain during the nineteenth century.
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