The book is highly useful to both the academics and administrator. Marketing Management is the key for survival/growth of any organization. Business scenario is changing at a fast pace in order to meet the existing need, organisation are forming and adopting new strategy for timely success.It is the need of hour to learn all new policies, measures and their implications with reference to legal frame work, foreign investment, taxation, competition, monetary and technology policies.
The book is highly useful to both the academics and administrator. Marketing Management is the key for survival/growth of any organization. Business scenario is changing at a fast pace in order to meet the existing need, organisation are forming and adopting new strategy for timely success.It is the need of hour to learn all new policies, measures and their implications with reference to legal frame work, foreign investment, taxation, competition, monetary and technology policies.
For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called...
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