This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors in retail industry? (2) Can (AI) learning machine replace human marketing research method? This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.
This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors in retail industry? (2) Can (AI) learning machine replace human marketing research method? This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.
This book will explain reasons how you can create wealth in consumption process when you need salespeople to help you to sell your products. Learning businessmen selling psychology, you are...
Project Report from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1st Class / 77%, University of Kent (Kent Business School), course:...
Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, University of Wolverhampton (Wolverhampton Business School), language:...
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry...
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