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Manual de técnicas sistémicas para el desarrollo de habilidades de innovación en el individuo de la micro y pequeña empresa en México

Ana Lilia Valderrama Santibáñez

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Paperback / softback
16 December 2015
$29.00
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¿Por qué enfocarnos en el individuo? Las empresas están formadas por personas y éstas usan sus recursos dentro de las organizaciones, dotándolas de vida y de dinámicas únicas en diferentes aspectos que les permiten evolucionar en el mercado o mercados en los que participan. Por tanto, las personas son la esencia de la innovación entendido como un proceso de creación o invención, más un proceso de comercialización, en los que se ponen en juego múltiples habilidades humanas que permiten llevar información del mundo de las ideas a la realidad que experimenta la micro y pequeña empresa día a día. Para innovar se necesitan de las habilidades humanas que se desarrollan desde el nacimiento. En consecuencia, en la medida que se sigan desenvolviendo, las personas y las empresas pueden alcanzar mejores innovaciones incrementando su competitividad. De esta manera, el presente manual, partiendo de una serie de características identificadas en el individuo innovador en México y considerando necesidades específicas de micro y pequeñas empresas, propone una serie de actividades con técnicas sistémicas, que propician el desarrollo de las dimensiones del cuadrante de habilidades de innovación: creativas, emocionales, de organización y de ejecución y mejora.

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$29.00
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

Manual de técnicas sistémicas para el desarrollo de habilidades de innovación en el individuo de la micro y pequeña empresa en México

$29.00

Description

¿Por qué enfocarnos en el individuo? Las empresas están formadas por personas y éstas usan sus recursos dentro de las organizaciones, dotándolas de vida y de dinámicas únicas en diferentes aspectos que les permiten evolucionar en el mercado o mercados en los que participan. Por tanto, las personas son la esencia de la innovación entendido como un proceso de creación o invención, más un proceso de comercialización, en los que se ponen en juego múltiples habilidades humanas que permiten llevar información del mundo de las ideas a la realidad que experimenta la micro y pequeña empresa día a día. Para innovar se necesitan de las habilidades humanas que se desarrollan desde el nacimiento. En consecuencia, en la medida que se sigan desenvolviendo, las personas y las empresas pueden alcanzar mejores innovaciones incrementando su competitividad. De esta manera, el presente manual, partiendo de una serie de características identificadas en el individuo innovador en México y considerando necesidades específicas de micro y pequeñas empresas, propone una serie de actividades con técnicas sistémicas, que propician el desarrollo de las dimensiones del cuadrante de habilidades de innovación: creativas, emocionales, de organización y de ejecución y mejora.

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