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Trending Bestseller
Managing Innovation Within Networks
Paperback / softback
28 January 2020
$45.00
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Managing Innovation Within Networks
$45.00
Description
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
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Innovation from Within
We are in the midst of an entrepreneurial moment, as doers and makers have unprecedented access to crowdfunding and it has never been easier or cheaper to start a business or an organization. And...
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Networking within the Tourism Industry
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