Managing Digital Transformation
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Delivery estimate
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Managing Digital Transformation
Description
Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologies
such as AI.
An expert‑led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.
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