Crises--anything from a natural disaster to a data-security breach to the defection of your best employee--can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster.
This book shows you how to:
Avoid a crisis entirely
Lay the groundwork for managing a crisis
Know when a crisis is imminent
Contain and resolve a crisis
Learn from each crisis you've resolved
Crises--anything from a natural disaster to a data-security breach to the defection of your best employee--can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster.
This book shows you how to:
Avoid a crisis entirely
Lay the groundwork for managing a crisis
Know when a crisis is imminent
Contain and resolve a crisis
Learn from each crisis you've resolved
The book examines crisis management for operations located outside of a corporation's normal confines, particularly in regions which might be overtly threatening or hostile to multinational...
Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's...
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