Many corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, media, analysts, lenders, bankers, regulatory agencies, and elected officials. If you are a CEO, CFO, board director, or general counsel, understanding how to communicate in a distressed situation is crucial. This book gives examples of corporations who failed to communicate effectively in a crisis, litigation, or restructuring. By analyzing real-life examples, it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep your good reputations intact.
Managing Corporate Communications in the Age of Re
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$80.99
Description
Many corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, media, analysts, lenders, bankers, regulatory agencies, and elected officials. If you are a CEO, CFO, board director, or general counsel, understanding how to communicate in a distressed situation is crucial. This book gives examples of corporations who failed to communicate effectively in a crisis, litigation, or restructuring. By analyzing real-life examples, it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep your good reputations intact.
The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as...
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