As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by...
The overall objective of this volume has been to increase the understanding of challenges in how tourism is understood and worked within different countries around the world, with a focus on the...
The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and...
Poetic Tales of Tourist Destination " is a beautiful and unique solo poetry book that takes readers on a journey of India's most famous and picturesque tourist destinations through poetic prose. The...