Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.
Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
With over 200 more vintage photographs, Louis H. McGowan and the Johnston Historical Society continue their insightful pictorial narration of Johnston's rich history in Johnston Volume II. From the...
William Marsh Sanders' seminal work on Johnston County's economy and society remains an important contribution to the study of rural societies and communities. Sanders analyzes the region's...
This biography offers a fascinating account of the life and military career of General Joseph Eggleston Johnston, one of the most important Confederate commanders during the American Civil War...
Biografie von Fae Johnstone: Aktivistin in einer herausfordernden Welt beleuchtet den inspirierenden Weg von Fae Johnstone, die sich leidenschaftlich für LGBTQ-Rechte und Geschlechtergerechtigkeit...
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