The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a...
Ever wondered why the words you write aren't having the impact you expect?In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language...
Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services,...
The Brand Beside The Brand transforms the traditional notions of a business backing a product or an employee who is backed by a company. Instead it offers transitional ideas and...